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I just got off the phone with a consulting client of mine. She was having a hard time putting the work we have done into more sales action because she was stuck in the mindset of how she spent her days as a PT, which she finds fun and wants to share. Now she feels stuck on her voice and was losing energy.
Copy Block Sucks You Dry
The best way to move out of this analysis paralysis is to review your progress and what you learned about your ideal client. With my coaching hat on, I got her to recognize that in the past eight weeks working together she has gone from defining herself as "a women's health physio" to "I am a primary care provider that focuses on the unique needs of women during the early postpartum years". So now she needed to understand that woman as intimately on the emotional side as she did physically. I reminded her how far she had come...